Problem in traditional wall construction system

Problem – Traditional Brick wall construction system The Medallion System:

Sequential construction of multiple layers.
• Material Requirements: Utilizes different types of materials and skilled labor.
• Lintel and Window Sill: Involves casting and fixing.
• Service Line Installation: Tedious process, which damage the brick wall.
• Maintenance: Regular repairs are needed due to seepage issues.

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Indian Brick Market Scenario

Global brick market size is $571.57 billion in 2024 and growing with a CAGR of 4.8%
India is 2nd Largest brick manufacturer(11%) in the world
87% Brick market is unorganised and fragmented
Industry lacks dominant players
Approx. 150,000 red brick manufacturing units in rural and peri-urban India